KKN Bina Desa UNIPMA Developed Coffee Ecotourism in Kare Village
TIMESMALAYSIA, MADIUN – The students from Universitas PGRI Madiun (UNIPMA) held KKN (Student Study Service) program in Kare Village, Madiun. They ran two programs, namely the management of coffee product and coffee marketing in Kare Village, along with a group of farmers called “Mugi Lestari”.
According to Galih Chandra, the group leader of KKN Bina Desa (village development) Kare, this program was aimed to improve the local potentials in order to improve the residents’ economy.
“We create a 12-gram coffee in sachet. Initially, the coffee was packed in a 100-gram packaging. The sachet packaging is considered to be more efficient to the consumers. Then, the marketing strategy was to promote Kare Coffee in Car Free Day (CFD) in Jalan Pahlawan, Madiun, on every Sunday and on social media as well,” he said.
The advanced technology leads to stronger economic competition because it is dominated by the products from the well-known, big companies. As a result, it will be hard for the small businesses to sell their products in the markets. In fact, their products have the same quality. Therefore, it is expected that this program could help Kare Village to sell their products.
The second program of KKN Bina Desa UNIPMA is to make a “Coffee Ecotourism”. This program was submitted through the discussion between the students of UNIPA and a group called “Giri Wilis” as the administrator of coffee plantation in Kare Village. This ecotourism is aimed to conserve, educate, and improve the residents’ economy. This program is focused on the local potential of “Tambak Lare” waterfall in Dukuh Plosorejo, Seweru, Kare Village.
The activity in the second program was to renovate the gateway to the tourism area, reopen the coffee shop, build two photo spots, and tourism opening ceremony on Sunday, 24 February 2019. The opening ceremony was attended by foreign students from Philippines who were very enthusiastic to join the event.
The residents of Kare Village hoped that KKN Bina Desa program could be continued. Joko, one of the village officials said that there would be the same event for next year. “We really could feel the positive impacts that could improve the tourism in Kare Village,” he said. (*)